If'n you know me at all, you likely know that I am a serious sucker for novelty. If you slap "NEW!" on a package, particularly on a package containing candy or cleaning product, or maybe hair products I am likely to buy it. If you then stick that package right next to the check out at Target (silent T) Boutique, then I definitely will buy it. I recognize that this is exactly what companies want me to do. And I don't care. Buying a product that I've never seen before is a cheap thrill.
SO--when I was at the abovementioned retail outlet, and I saw the word "NEW!" emblazoned across a package of chewing gum, I gladly shelled out $1.19 to try it. After all, it could turn out to be a delicious taste sensation like the Grapefruit Tic Tacs I picked up in September.
This new gum is called Eclipse Breeze, which is a really weird name, when you figure out what it is. It comes in two flavors--Exotic Mint and Exotic Berry. Knowing that artificial berry products are a real crapshoot, I went for the mint. This was truly an impulse buy and I didn't do my research (that is to say, I didn't read the label). So imagine my surprise when I got outside to my car and realized that the gum is "NEW!" because it contains cardamom. At that point I knew that I had dodged a bullet. Because here are words that DO NOT belong together: "gum"/"berry"/"cardamom."
In fact, I wasn't sure how I felt about mint and cardamom either. But the damage to my coin purse had already been done, so I went ahead and chewed a piece.
I don't know how I feel about this product. It's good for the breath (cardamom is a natural breath refresher). In general, I am a big fan of cardamom--it is great in cookies, and in chai, and the Pied Cow* used to have a delicious cardamom honey steamer that was totally worth sitting around with stinky hippies. But cardamom and mint is a somewhat awkward combo and certainly it is not something I would describe as "breezy." (Mikey J. suggested that they call it something like "Eclipse Earth," which does work a little better, but may not sell gum.)
It's a weird product. I don't think I'd buy it again, but I also wouldn't turn it down if someone offered it to me. I don't quite know why I'm even telling you all about it, except that I am sort of hoping to hear how other people have reacted to this product. Have you tried it? What do you think?
*I haven't been to the Cow in years and years. It reminds me too much of the Portland version of Spiderhouse, and that doesn't really recommend it. It also hasn't been the same since they started serving alcohol. I have good memories there though. Once a friend of mine almost burnt it down with the candle from our table. And the first time someone proposed to me, it was there.